Niche Site Project: Fall 2016 Update

Wanna see massive results for TWO big ass case studies that I’m working on? $3k/month & $14k/mon

Niche Site #1:
amazon-2016-earningsNiche Site #2:
oct-2016-amazon-revenue-750wI’ve been shying away from publishing the Amazon Earnings screenshots like I did in the past. But people love seeing proof of earnings and moreover people love sharing them. Check out the Online Projects section below.

The days are getting shorter and in Montana the daylight hours are short. The sun sets before 5 PM so that’s how we know Fall is almost over and winter is approaching faster. At my house, we eat dinner when it starts getting dark so it’s a bit awkward when we realize that we eat dinner at 5 PM and we’re ready for bed at 7 PM.

In the middle of the summer I wrote an update that mostly about personal stuff and very light on the internet marketing content. It wasn’t tactical at all–hardly anything actionable. People liked it so here is the Fall edition for 2016. In the spirit of the retail season, I’m sharing some earnings reports.

This update is divided into 2 sections:

  • Personal
  • Online Projects (Don’t care about my personal updates?  🙁 Skip ahead)

Personal Stuff

Most of what I do has nothing to do with the online world. Here is that stuff…

Visiting Family & Road Trip With My Parents

fall-update-niche-site-project-5I flew out to Pennsylvania (PA) to visit my sister and her family. It was a great trip and my first time to their new house. Highlights include:

  1. My niece’s 1st Birthday Party
  2. Going to the Heresy Factory
  3. Drinking beer with my family at the Troeggs Breweryfall-update-niche-site-project-6

My parents drove to PA, a 12 hour trip, for the festivities, too. Then, we set out on a 2,000 mile journey over 4 days. It was a long drive as you can imagine, but I like that sort of thing and my dad and I split the driving time.

We stopped in Indiana to see my dad’s childhood home. That was amazing. He hadn’t been there in over 50 years, but he remember raising hell on his bike around the farm land in the area. It was surrounded by an ocean of corn fields.

The house has seen better days! It was cool to see the place that my dad told me about since I was a kid.

The house has seen better days! It was cool to see the place that my dad told me about since I was a kid.

We also checked out the Badlands National Park and Mount Rushmore. There isn’t much to see for some parts of the drive as far as landmarks, but there’s something cool about being in the middle of fields and fields and all you can see is more fields in the distance.
mt-rushmore

It's the part of the country where you might stay in a hotel with a moose mounted above a wood-burning fireplace.

A marketing case study is an attraction: Wall Drug. It’s a drug store that turned into a destination in the town called Wall in South Dakota (SD). They have billboards for hundreds of miles along I-90.

It’s the part of the country where you might stay in a hotel with a moose mounted above a wood-burning fireplace. We stayed at a place like that as you can see.

In fact, as soon as you cross over to SD from Minnesota, you’ll start seeing the signs. By the time you get to the town of Wall, you can’t help but stop and check it out.

All these places, Mt Rushmore, Badlands N.P., and Wall Drug, are all in the Black Hills area.

All these places, Mt Rushmore, Badlands N.P., and Wall Drug, are all in the Black Hills area.

Teaching a Beer Judging Class

fall-update-niche-site-project-1I’ve mentioned before that I like beer. I homebrew beer and really got into it–so much so that I became a Beer Judge. I even fired up the system last week to brew an American Stout.

I giving a test in January so other people can become judges. It’s a special thing since there aren’t many judges in Montana, only 6. And after January, there will be 18 total.

Beer Class: It's actually a really serious study group. Until we have a few beers, then we loosen up a bit. :)

Beer Class: It’s actually a really serious study group. Until we have a few beers, then we loosen up a bit. 🙂

I’m holding weekly classes to help everyone prepare for the test. We have intense study sessions where we drink, judge, and talk about beer. Yeah, seriously. It’s intense!

fall-update-niche-site-project-2Each week I go out and find beers to taste for the judging class.

They have to fit the style, which is not always an easy thing.

Sometimes I have to go to a few shops to find the right beer style, and sometimes I can’t find the right one so we improvise.

Update on 10,000 Steps Per Day

I walked a lot since the last update. I was able to do 10,000 for the month of August like I declared in the Summer update. Flying out to PA made it easy to get in the steps at the airport. I just walked all over the concourses and crushed 10,000 steps easily. It was really tough on the days of the road trip where most of the day was in the car.

I kept up the practice, too. I adapted it, though, since a blanket rule for 10,000 steps is dumb. Some days I walked, hiked, or ran way more than the allotted steps so the day afterwards my body was tired. That’s a normal thing and resting is a great idea when you need it.

Here are the steps for the whole year. Each bar is the average number of steps each day for the month.

Here are the steps for the whole year. Each bar is the average number of steps each day for the month.

Overtraining is never a good idea so I decided that a weekly average for each day should be 10,000. So if I do 25,000 steps one day, I can take it easy for a day or two.

nov-2016-steps

Here are the steps for the last month. You can see that some days are BIG – 20,000++ steps – while others are rest days. Gotta rest sometimes.

You might be thinking, “25,000! Damn, why and how are you walking that far?” Here is why…

Training for a Half Marathon

I haven’t signed up for any races yet, but I will soon. I have a very gradual plan to increase my mileage, all with the thought of incremental gains. It’s kind of like link building in a way – you need to be adaptable and persistent.

fall-update-niche-site-project-12Another Trip to Yellowstone

Brodie, my wife, and I went down to Yellowstone in September. It was a great trip and we stayed right next to Old Faithful.

We saw plenty of wildlife and had a great time in the Old Faithful Inn, a giant log cabin.

Online Projects

I have 2 big projects going on right on. One is very new, I haven’t heard about anyone doing something like this, and it’s time to share some of the early results. If you’re interested in my method of creating niche sites and scaling them, then read this guide to Amazon Affiliate Websites.

So if you want to lend a hand, I’d love it if you’d share this post in your favorite Facebook group. It’d mean a lot to me and if you do, I’ll be happy to share/tweet something you’re working on. Just leave me a comment below and I’ll connect with you to make it happen.

Project “Go White Hat” and Increasing Earnings by 40.38%

After I started working on the site, the earnings are up by OVER 40%.

After I started working on the site, the earnings are up by OVER 40.38%. That’s $10,450 to $14,670.

 

After I started working on the site, the earnings are up by OVER 40.38%. That’s $10,450 to $14,670.

I’ve partnered up with someone (I can’t mention who it is yet) with a great niche site, but it has almost all Private Blog Network links. The goal is to convert the site to a White Hat site, meaning replace all the PBN and Web 2.0 Blog links (links from the HOTH) with guest posts.

It’s a massive project with:

  • Dozens of PBN links
  • Dozens of Web 2.0s
  • Dozens of Guest Posts that need to be published
  • A team of writers
  • A team of outreach specialists
  • Many points of failure

The results are staggering so far – Earnings and Traffic are up by 45% since I started.

Earnings

Earnings are up because the traffic is up. It’s as simple as that. This site was built using the ideas and strategies in Five Figure Niche Site. I’m personally a White Hat guy nowadays and that’s how I became a partner.

BEFORE:

I started working on the site on September 1. After 30 days the results are staggering!

I started working on the site on September 1. After 30 days the results are staggering!

AFTER:

After I started working on the site, the earnings are up by OVER 40%.

After I started working on the site, the earnings are up by OVER 40%.

Traffic

go-white-hat-visitors

If the content sucks, then make it better.

Traffic is up because we improved in the rankings. How? I audited the content, which was admittedly lousy, then developed a content plan to strategically improve the content based on profitability of each post or page.

It’s as easy as looking at the content and assessing whether or not it’s well written and helpful. If the content sucks, then make it better. You can’t do this on the cheap either. If you’re beating up your writers by squeezing out more words for less pay, then you’re not going to come out ahead.

Are there exceptions? Sure, but at the end of the day you want the writer or editor to give a shit about the work. If you try to pay super low rates, then they will try to finish as fast as they can. It’s all about incentives.

We’re also adding content that meets the Keyword Golden Ratio (opens a YouTube explanation). That bumps up traffic as soon as a post is published. It sounds like a crazy, wide claim, but it seriously works.

Next Steps

These steps sound dumb and overly simple. Simple ideas can go a long way if the execution is well done. We’re focusing on quality and effectiveness.

  1. Keep improving the existing content.
  2. Add content that adheres to the Keyword Golden Ratio.
  3. Publish more Guest Posts.
  4. Remove PBN links.

Niche Site Case Study

For a while I really resisted posting updates on my own niche site. I’d add short updates within other post with vague strategies and what I was working on, but I’d leave out the results. There are a few reasons why I did that, but first here are results:

Earnings

Earnings are up by a staggering amount over last year. I owe this to an awesome increase in traffic. The chart speaks for itself.

amazon-2016-earnings

Traffic

Traffic is up by a huge amount and this has been a long time coming. This site is white hat – that’s to say it’s built on networking, blog commenting, guest posting, and more guest posting.

White Hat SEO inherently takes longer than Gray Hat tactics. The reason is a PBN link on the homepage of a site send positive ranking signals right away. The guest posts take a while, like 30 – 70 days, to work their magic.

niche-site-2016-traffic-growth

The traffic will come as you can see.

Why the Lack of Updates??

There are 3 reasons I haven’t been posting much about this case study:

  1. Part of it was embarrassment! The earnings were fine but nothing to brag about. I’ve talked to dozens of hugely successful niche site owners and we all know it takes a while to get a site earning consistently. Sometimes it’s 6 months and sometimes it’s 12 or 18 months. But I didn’t really want to face the music and post an update that didn’t have much of a point.
  2. Part of it was waiting for results. We see ongoing case studies all the time where it takes a year to find out what happens next. You’ll get many strategies and tactics that work in theory only to find out you are following a model that doesn’t work! Example: Niche Pursuits did a long case study on the “Authority Site Model.” Spencer and Perrin worked super hard on that site and eventually bailed on it because the ROI wasn’t there. I followed that model since those guys were my mentors from afar, and the site never took off. So I’m holding off on publishing much until I have even more results.
  3. Part of it was defensive. This isn’t really all that helpful, but public case studies end up getting screwed up due to interference. Copycat websites pop up and people may dissect what you’re doing. It happens and I’ll leave it at that.

Goal From the Summer Update: Add 10 pieces of content per week

I put the content team on this and met the goal. I was chatting with Dave the other day and mentioned I invested in content in a huge way…

I spent $4,000 in content and made it back in under 60 days.

Here is the breakdown:

  • $3,200 in content
  • $800 in editing & content management

It’s not cheap as you can see, but I made the money back quickly. And it’s a no brainer when you look at the numbers – the content is a money creating asset now.

I didn’t build 1 link to any of the new content and it’s been generating revenue since day 1. This is all thanks to the Keyword Golden Ratio. I published almost 200 posts over the last 5 months and the investment paid off quickly. Look at the earnings for this year again and notice that the investment has been paid back already. Now, it’s time to optimize that content.

New Goal: Improve Existing Content

There are many posts on the site that are ranking in the top 10, like a hundred, but not #1. All those posts are short, less than 1,000 words, and they all can be improved. So, I’m prioritizing the posts and will be making them better.

My content manager will help me improve the content and slowly over time those articles will rank better. I’ll start getting links to those articles over time as well. This will be a long term project but I expect it to pay big dividends in the next 12 months.

Conclusion

I’m looking forward to the big retail season. It seems like things are picking up already when I look at Amazon conversion rates. People have retail-fever.

I gave you a taste of the results from some niche sites. Here’s what I need from you:

  1. Leave a comment below and tell me what you’d like to know about the sites.
  2. If you have a case study that you’re blogging about, let me know in the comments. I want to connect with you.
56 comments… add one
  • Doug, nice to see that you had a great family road trip. Always awesome to spend time with loved ones as they are part of the reasons we are working hard online.

    I’d like to know what your content manager does in your business.

    I agree that white hat is way to go. You gain real site authority and real traffic over-time.

    Nice to see you have an earning site in hands. Keep it rocking and scaling 2017!

  • Hey Kent, thanks for coming by. You are right – the goal isn’t to work all the time – it’s to enjoy not working.

    The content manager does the following:

    • edits
    • drafts in WP
    • formats
    • gets images
    • embeds videos
    • adds Amazon Affiliate links
    • interlinks to other posts
    • It takes me 3 mins to review and hit publish and it used to take an hour.

  • Bob

    This was nice to see, Doug. Thanks for sharing it!

  • ken

    Doug, a nice article, for the guest post, when the webmaster asked for a fee, did you pay? Or you just find the free ones? thank you.

    • Ken, don’t pay a fee. That’s paying for links and if you’re going to the trouble of guest posting, then you should go for the genuine ones.

      In addition, the sites that ask for payments typically don’t have real traffic. I find that links like that do not work well. A lot of times, it’s a glorified private blog network.

      • ken

        Not really, I have checked their sites, and found that lots of them in high quality, but they asked a fee, they have real traffic from google. Off course, I found some PBNs, too

      • Do you reckon don’t deal with websites which asking for a fee? By the way, do you mean monthly fee or one time payment?

        • Usually, the sites that ask for a fee aren’t helpful links unless they are a PBN. And I’m trying to not use PBNs.

          I mean both types of fees.

  • Hi Doug,

    thanks for another inspiring post but I have a lot of questions to ask:

    1. How did you audit content, using which tools?
    2. What exactly did you improve inside the post?
    3. Do you recommend using Keyword Golden Ratio as often as possible?
    4. Where did you find guest posts opportunities?
    5. Do you recommend not using PBNs at all and focus only on relevant blog comments and guest posts for off-site SEO?
    6. Is the guest posts always takes 30-60 days to make a magic on traffic?
    7. Did you spend $3,200 for 200 posts? Is it $16 per 1,000 words post?

    Thanks a lot.

    • Hey Roman, Good questions. I’ll answer all this better in an upcoming case study post that’s proper. Here you go though:

      1. How did you audit content, using which tools?
      Just my two eyes and brain, man. I read the content, researched the topic, and wrote outlines. No short cuts on this…no tools…no apps.

      2. What exactly did you improve inside the post?
      Everything really. The voice, the content, the quality of the info, images, videos, tables, headings, and that’s about it. It was a complete overhaul. The word count increased by 3x.

      3. Do you recommend using Keyword Golden Ratio as often as possible?
      Not necessarily, only when you need it. But maybe that’s not a helpful answer. 🙂 What do you really mean to ask?

      4. Where did you find guest posts opportunities?
      Emailing websites through outreach. Check out my guest post at Ninja Outreach

      5. Do you recommend not using PBNs at all and focus only on relevant blog comments and guest posts for off-site SEO?
      No, not necessarily. I do blog comments and guest posting. If you can handle the risk, the PBNs are a much faster way to rank. That’s not my thing though.

      6. Is the guest posts always takes 30-60 days to make a magic on traffic?
      No, usually longer. For Project White Hat, the traffic isn’t from the guest posting it’s from the content improvement. For the niche site, that is growing the guest posting takes a while to kick in, but I also added content.

      7. Did you spend $3,200 for 200 posts? Is it $16 per 1,000 words post?
      About that, yep.

  • Hey Doug,

    This is very clever idea that you are removing PBN and adding more white hat links. I also run a niche site where sending PBN links with some white hat links also.

    By the way I have question also , I sent 25 PBN links on site somtime back and ranking is on 2nd page for my money keyword. How much time PBN take flow juice ? What’s your thought on this ..

    Thanks

    • Hey Shahnawaz, thanks for the comment!

      It depends for PBN links. But 25 is a lot and if your PBNs are high quality it should be about 7-14 days the majority of the time. So are you certain that your PBNs are good domains? Or did you buy them from a vendor?

      • Hey Doug ,

        No No I bought it myself only .. I cant say that these are very powerful domain but they are good domains , I checked everything. I am facing some quick shuffling in SERPs these days . I think I should wait for this month what you say ?

        THanks

        • I can’t say for sure without more info. How long have the links been live? Did you test the domains to make sure they were good?

  • Hey Doug,

    With all the money spent on buying content. Have you ever thought of using paid traffic like Facebook Ads or using paid social media to build the site up quicker? Your thoughts on this. Thanks!

    • Hey Samuel, thanks for reading the post and the question.

      I thought about it at one point, but I can’t imagine the ROI working out better than the content approach. Have you done that successfully?

      So, just a note, I spent $4,000 over about 5 months and made it back in 60 days. Now, that content will likely make more than $2,000 in Nov alone and even more in Dec. In 2017, the content will still be producing revenue. When you stop running ads, the income stops.

      More importantly, I know content. Period. But I’m not great at paid campaigns. I’m not terrible, but I’m not in the trenches so my paid ad skills suck.

      And with that, the obvious choice is with content.

      What do you think?

      • Hey Doug,

        That makes a lot of sense. I follow a few guys that use content marketing via Facebook ads to drive sales to their affiliate offers and products on their niche sites. If the angle on the ad copy is done well and the content is written to convert, they usually are able to make sales and scale by increasing the ad budget.

        However, I like your method because the money you invest initially will scale over time without adding to an ad budget. As long as the content is optimized well for search. Your content works almost like a silent sales man that you don’t have to pay. When you add in guest blogging, social shares, forum/blog commenting, your content can reach larger audiences without the cost of using paid search. Just a lot more heavy lifting and time with this method vs with paid traffic.

        I’ll likely use paid search as a short term strategy and content marketing for long term.

  • Ted

    Thanks for all the insight. I am really enjoying the strategy.

    Just wondering if you can point to any case studies for more B2B sites. I get the volume drivers but in B2B there can be fewer PBN willing to support your efforts.

    Do you have any recommendations for newbie with B2B white hat sites to help jump start?

    I am in a fairly niche space but it aligns quite a bit with very competitive players at the top. I know this strategy will work just learning the rope and appreciate the help. BTW if you get to NC love to have a beer with you. I’m not a judge but I do brew.

    Cheers!

    • Ted, where in NC? I used to live in GA and have been all over NC. So, yeah, beer would be good. 🙂

      I don’t know much on the B2B side and don’t know of good case studies. I believe all the ideas would still hold true though – I have a white hat outreach service and I worked with a few clients that were B2B. I went to bloggers just like any outreach campaign.

      Not sure if that answers your question…so let me know.

  • Chris

    Great post, very informative and transparent. Where did you hire your content manager and how much do you pay him/her? Do you have a post on systemizing the content creation process? Thanks.

    • Chris, thanks for reading & the questions.

      I use Upwork and pay my content manager about $9/hr.

      There are a couple videos and posts about content:

      I don’t have a specific post about it, but it’s covered well in my course (Five Figure Niche Site). Overall, it’s one of those things that you must do slowly:

      • Hire and train a writer
      • Do it again. And again.
      • Hire an editor or promote a writer.
      • Expect half of your hires to suck. Fire them.
      • Layer on more work for the editor until he or she is doing content management.
      • Provide awesome job aides for the writers and content manager.

      So this post represents the highlight reel and the actual process is long with dozens of failure points.

      • Bob

        Do you hire by fixed rate or by the hour?

  • Brian

    Good post. My biggest bottleneck is getting content written. Iwriter and textbroker were bad (even with detailed job postings) ….do you keep a writer employed full time as $16 for 1000 words well written is good price. Do you just use upwork to find writers? I looked at the agencies people talk about but its usually $25+ for 1000words

    • Hey Brian, thanks! I appreciate it.

      I build the writing team on my own so it takes longer. The quality is much better though…Freelancers are tough though because they come and go. So you have to hire often and that takes a while sometimes.

      I use Upwork…they have their issues but that have a big pool of people looking for work.

      Agencies seemed to be pretty high, but if they produce great content, it might be worth it.

  • sonce

    Hello Doug Cunnington,

    Can you tell us where did you get your writers? I’m planning to start my first amazon affiliate website and do you think 20 pages of 1000-2000 words per post is enough? I can’t afford to pay premium writers $30 per 1000 words lol, so maybe on upwork, you can get good quality writers for 3 times cheaper price, but you need to inspect them and search till you find a good one.

    • Hey Sonce, Thanks for reading & the questions.

      Can you tell us where did you get your writers?
      I found the writers on Upwork.

      Do you think 20 pages of 1000-2000 words per post is enough?
      Yes, in my course, I teach that you only need 10 posts. The site making $14k only has 40 posts (until we added more). Why do you want to have 20 pieces of content?

      I can’t afford to pay premium writers $30 per 1000 words lol, so maybe on upwork, you can get good quality writers for 3 times cheaper price…
      So I truly believe that if you’re trying to cut corners, if you’re trying to pay really low wages, then you’re site won’t make it. If you’re trying to make $10k a month why would you think that you can do it by paying rates that are lower than the prevailing rates? In other words, it’s an investment.

      Can you find examples of writers that will work for cheap? Yes.

      Is it worth it?
      Maybe. But will that cheap content convert visitors into buyers?

      Probably not.

      So why don’t you launch with less content so you can get high quality content?

  • Mac Nitonen

    Hey!

    I have a question. In this project did you follow the authority type niche site or old style niche site with a static homepage?

    Thanks in advance.

    • Hey Mac, thanks for coming by. I get hung up on the semantics of niche vs authority.

      I have a niche site that’s big and the homepage is static, like a magazine. I think of authority sites as niche sites that have grown up.

      Does that answer your question?

  • sonce

    Hello Doug Cunnington,

    Thanks for your respond! Definitely, I agree with you, but this is my first website and probably I won’t make $10k a month from it, and I don’t expect, but more like $1000-2000 the reason I decided to have minimum 20 pages is because I want to apply on amazon for affiliate account and I don’t want my site to look like a graveyard with 1-2 live posts. One more interesting question that I got for you, how do you judge how much some niche can make you a month if you manage to rank in top 5 for your main keywords? What is the minimum price range you pick for products? search volume you want to have for your main keywords, also do you focus only on buyer intent keywords such as “Best” “Reviews” “Review” etc. Definitely, would like to join your course if you can link me. Cheers 🙂

    • Sonce, Gotcha!
      Well you don’t need 20 pieces of content. 10 will do as long as it’s not all affiliate content.

      One more interesting question that I got for you, how do you judge how much some niche can make you a month if you manage to rank in top 5 for your main keywords?
      It’s too hard to predict and there are too many factors to make a rule. If you have 1 KW that you can rank #1 with about 500 searches a month and an avg price point of $75-100, then you can make $500 per month. That’s a site worth Five Figures – you can sell it for $10,0000.

      What is the minimum price range you pick for products?
      I like big ranges where the cheap side has $5 units and the high end is $200++. A spread of prices is best.

      The course is called Five Figure Niche Site and enrollment is still closed for now. Sorry… But you can sign up for the waitlist – there’s a link above in the menu. 🙂 Hope to have you as a student soon!

  • Hi Doug,

    Thanks for your candid and honest posts. Since google no longer provides exact monthly search volume and instead a range (i.e. 1k-10k), I found it hard to accurately compile content ideas based on your keyword golden ratio idea.

    Someone suggested the tool keyword everywhere as an alternative but I used the same home brewing phrases in your example and got very different results. Often a 0. Could you recommend a tool to get accurate monthly keyword volume?

    • Chad, thanks!
      Check out this post on that issue. I’ll be doing a big post reviewing a few KW tools. Most reviews are pushing one product and aren’t very candid. I’ll be doing an actual review where I’m not in bed with a particular app.

  • Thanks for this awesome update Doug. It’s always great to see such income screenshots. Having one site which makes that much income is great.

    The problem with guest posts is, it is difficult to get right sites for all niches and lately people ask for $$ even after providing them a top class article.

    Do you have a content template which you provide for your writers for review/best type of articles? If so, can you share?

    • Hey Aaslin, thanks for the compliment. 🙂

      It is a drag when the webmaster asks for payment, but it’s best to move on unless you want paid/sponsored post. (I don’t so I do, in fact, move on…)

      Yep. It’s called the perfect Amazon Review at the bottom of that page.

  • jeremy

    thanks for the update,

    what kind of content did you add, product reviews?

    where can I get good info on choosing the right niche to make money through amazon.

    thanks

    • Hey Jeremy, thanks for reading!
      It was a combo of product reviews and informational content.

      You should be able to get about 15,000 KWs from this page and a shitload of ideas.

      • jeremy

        thanks Doug,

        Regarding articles, how many keywords do you target for ranking
        in the title. Is it one keyword golden ratio keyword per article.

        thanks

  • Vince

    Hi Doug,

    I have been struggling to make money with niche websites. I have one that has Amazon products on it. Is your website – the one you pay a content writer for a product review site. Apologies if this is covered else where I have just recently discovered your site.

    Thank you

    • Hey Vince, welcome to the site.

      Yep, the site has product reviews on it.

      Check out the start here link at the top.

  • Ken

    Great update, Doug. Good to see good people doing well.

    Enjoy the holidays!

    -Ken

  • Hey Doug,
    What do you think of 301 redirects i.e. redirecting an old expired domain name to your money site.

    I have built a site that way, but I am not sure it’s gonna stick.

    • Patrick, great to hear from you.
      You know, I haven’t done that myself, but some friends have. It worked well for them… The KEY is to have relevant backlinks and a relevant expired domain, at least, that is what I gathered.

      Let me know how it works out!

  • I am looking to open micro niche site but i am tired of finding low competition with high traffic can you help me out and what is your exact strategy?

    • Hey Abdullah, thanks for checking out the post. My strategy is noted in detail here.

      But if you’re tired of looking for niches and KWs, then this business isn’t for you. Sorry to tell you that, but it’s all about details and loving spending time in the details. Part of that is keywords and research.

  • Hey Doug, firstly, congratulations for your success!
    After read this article, I realized that the site without PBN links is takes long to rank, maybe more 5 or 6 month?

    I am a white hat guy, I dont use PBN. I just do blog commenting, guest post, and use scyvraper technique from Brian (Not success, so far just get 3 links from 100).

    Now my site is growing well, but for main keyword is on the #45 after 4 month, is that good or bad?

    what do you think?

    • Hey Randika, Thanks! Glad to hear from you.

      Yes, it can take a while longer for White Hat vs PBNs. It’s not as big a difference as it used to be a couple years ago.

      Now my site is growing well, but for main keyword is on the #45 after 4 month, is that good or bad?
      what do you think?

      I don

    • Hey Randika, Thanks! Glad to hear from you.

      Yes, it can take a while longer for White Hat vs PBNs. It’s not as big a difference as it used to be a couple years ago.

      Now my site is growing well, but for main keyword is on the #45 after 4 month, is that good or bad?
      what do you think?

      I don’t have enough information to make a educated statement. What’s the competition like? How many backlinks do you have to that page? Do you have enough content? Is it really high quality? And so on…

      If it were me, I’d like to be in the top 15 or 20 after 4 months.

  • Mike

    Hey Doug,

    I found your website through the Niche Pursuits Facebook page. Looks like I’m a bit behind the times, you’ve been going at it for ages!

    I’ve recently started a website and I’ve got a question I was wondering you could help me with.

    I really like the Golden Ratio concept and have found lots of KW with a ratio of less than 0.25.
    I found one word that has 70 searches a month and no allintitle results, which is pretty crazy when you think about it.

    I then put the words into LTP to see what their KC score was, and they’re all pretty high. For example, the 70 searches a month word had a KC of 37.

    Normally, because my site is new I’d ignore it, but the GR just makes more sense to go by.

    Would really appreciate your opinion.

    Cheers mate

    Mike

    • Hey Mike, great to meet you and thanks for stopping by.

      What’s the search volume? It should be less than 250 or the model breaks.

      Also, I think the KC number was a nice suggestion of the competition back in the day. Now, I think it’s shit and really doesn’t give a good representation of the competition. If you come across people telling you that the KC number is really valuable be sure you look at the source – they are affiliates and want to sell Long Tail Pro. The KC number will give you some idea of the competition relative to other KWs.

      Lastly, Mike, test it. You have nothing to lose, right. Publish an article and see if it works. Let me know and I’ll publish your results. It should take a few days to test, a week max.

  • Doug I have an off topic question. What plugin/ system do you use on this blog to get comments. For what ever reason on my main niche site I seem to attract 100 subscribers per day with spammy email addresses and no comments. Thanks in advance

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