It has been a little while since the last earnings update. The earnings for 2013 were outstanding! You can read about all the details here. Overall, the Amazon Affiliate site produced earnings that shattered all of my expectations.
Most recently, you might remember that the website took a small hit in the rankings, dropping from #1 for several keyword phrases to #3 or beyond. Some of the keywords even dropped so far that they do not even show up on the first page for the search engine results. The analysis to get the site back up to #1 is still ongoing. You can read more about the current analysis so far here.
The Site is Still Profitable
The drop in rankings amounted to a nearly 50% drop in traffic. It is worth mentioning that the search volume also drops in January by about 20% based on the date available at Google trends.
I’m happy to share that the site is still making sales each day…and is still quite profitable.
The sales have slowed quite a bit since the beginning of January. The reduction in traffic is certainly making a big difference.
There is no doubt about that. However, I feel very confident that I will be able to get the site back to the number 1 position. Once I get back to number one, I think I should see an improvement in the overall sales.
Current Plan for Improving Rankings
I am actively adding more content to the website. I have a couple writers that are producing lots of content – faster than I can process it. There will be plenty of new articles and reviews that will be posted in the next few weeks. I expect that Google will look favorably at new, fresh content.
The other piece of the puzzle is link building. I’m currently testing out a source of backlinks that I will be reviewing in an upcoming email. I hope that getting a few high Page Authority (PA) backlinks will help the rankings too.
Have you seen any rankings updates? Do you have any suggestions about improving my ranking for my site? Let me know in the comments below!
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