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Welcome to Niche Site Project! If you haven’t visited before, thanks for checking out the income report for June, 2014.
This report for June will be the opposite with much lower earnings. I knew it back in early June, too. More on that later.
- 1 Amazon Screenshots & Traffic
- 2 Next Steps to Improve Earnings
- 3 Other Projects
- 4 Summary
Why Do I Publish These Reports?
I publish income reports for you. By sharing the failures that I experience and the successes that I celebrate, you can see what is working, what is not working, and what you can do.
This report is an example of a low month that is a little discouraging. I hope I will be able to provide some inspiration to keep on working towards a goal even when there are setbacks and roadblocks.
You will still find some roadblocks on your own, and that’s the only way to get experience. Every roadblock that you find your way around gets you one step closer to success.
Amazon Screenshots & Traffic
This month we will only be looking at two sites. And, unfortunately, one site failed to make even one sale. I will start including some traffic information in this section, too, for each of the niche sites.
Main Money Site – Cumulative Lifetime Earnings
Main Money Site – June Only Earnings
Wow…The earnings have really tanked. It is still converting but even less than last month in May.
Main Money Site – June Traffic
We can easily see the issue with earnings…there just are not many visitors on the site. Over the course of June, there were only 421 users that visited the site. On average they looked at 1.35 pages per session which is a bit low. The bounce rate is 78.5% which is pretty high overall. It would be great to see the bounce rate under 70%.
The average session duration is pretty low in my opinion for the entire site. If we take a closer look, some of the pages have visitors stay for several minutes. That indicates the content is helping the visitor and they are actually taking some time to read the content.
Niche Site #3 (NS3) – Cumulative Lifetime Earnings
This site made its first few sales back in May which was a great thing to see. However, you can see that the cumulative total is still low…
Niche Site #3 (NS3) – June Earnings
The cumulative earnings are so low since there were no June sales. Not even one small item…
Niche Site #3 (NS3) – June Traffic
The traffic is very low with only about 5 visitors per day. If we want to make some sales we will really need to improve the traffic on this site.
We have a similar situation where the bounce rate is pretty high. In addition, it looks like people are only spending just over a minute on the site.
One problem is that there are so few visitors that it is difficult to make a conclusion about anything specific.
Again, we can see that some pages do get a little more attention. We are on the right track as far as the content goes.
Overall Amazon Earnings (All websites)
We can see the total earning per month for all of the Amazon websites. It goes all the way back to August of 2013.
Sadly, you can’t even see the $15 from June at this scale!
Let’s take a look at the same data in table form.
Next Steps to Improve Earnings
The main issue with earning is that we are not getting much traffic on the sites. Both sites seem to have the right general information to help a visitor find the answer to their question or address their problem
So, what is the root problem?
The sites need to rank higher in the SERPs, and going deeper, here is the main issue:
It is taking longer to rank sites right now than it did a few months ago.
I have been seeing this with my own sites. I know several other people that are seeing the same kind of slow movement in the SERPs too.
Spencer and Perrin from Niche Pursuits have referenced that it takes 4 – 6 months to rank a website and Hayden Miyamoto from No Hat SEO mentioned the same thing in the latest Niche Pursuits Podcast. It sounds like this 4 – 6 month period applies to search terms and phrases that have higher search volumes.
Many people call this the “Google Sandbox Period.” About a year ago, this Sandbox was thought to be about 2 – 3 months. You can think of the Sandbox period as a trial period where websites are not able to rank highly, like on the first page of the SERPs, until they exist for 2 – 3 months. It was and still is possible to overcome the sandbox but there is no clear way to do it.
I have seen some websites rank really quickly with thin content using some spammy link building practices. Sure, they fall in the SERPs after some time but the fact is they do rank fast…so overcoming the Sandbox is possible.
Back to my sites…The issue is that the keywords that I have been targeting are not ranking on the front page in the Google results. They are ranking okay, like in the top 30 results, but as we can see the traffic is low.
I will be looking for some very low competition keywords with low search volumes over the next few days. The idea is to attract some of the long tail traffic that have low search volumes in the hopes of ranking for those terms faster.
I hope I can find about 5 – 10 keywords have a search volume of 30 – 50 exact match searches per month. Each individual keyword will not bring in very much traffic but the hope is that the cumulative total will amount to a couple hundred visitors per month. Of course, this is exactly the idea behind the long tail.
We are still working the case study on New versus Expired Domains. The results are close to what I expected. However, I was hoping that the expired domain would help to avoid the sandbox and rank even faster. We are about three months in and have pretty limited traffic on all the sites.
I hope there will be some conclusions to draw as soon as one of the sites ranks.
This is the lowest earning month in a very long time. I knew it was coming since the main earning site was sold last month in May.
Either way, it’s pretty dramatic to have several months of at least a few hundred dollars drop to less than $20. I hope I will be able to turn things around and generate some revenue for July and beyond.
One thing that has been successful is reducing the number of things that I am working on. It makes a tremendous difference for the things that I do work on.
It has been a discouraging month in June. I really hoped to have another site ranking by now…
The good thing is that I know several other people that started sites around the January time frame. Those niche sites that have been around for about 6 months now and have started to take off and generate some earnings. The sites are using the same ideas and strategies as before so I feel very good about my chances to have a profitable site again.