Success Story – Dom Wells is Making Over $150 Every Month

Here is another inspiring story from a Niche Site Project reader.

​Dom Wells got start online a couple years ago. He's had some ups and downs over time.

His current niche site is pulling in a respectable amount (as you'll see below in question #4) and Dom thinks the potential is huge.​

​Dom, take it away...

Dom Wells from HumanProofDesigns

Dom Wells from HumanProofDesigns

1. What is your name and current job/profession?

Hey, I’m Dom Wells and I guess if you had to put a label on what I do, I’d be a full time niche marketer.

2. How did you get started building niche websites?  How long have you been building websites?

Back in August 2012 I had business ideas on my mind often, because I’d recently failed at an MLM and had also read the 4-hour work week. 

I remember seeing an advert for that scam “Make money posting links in Google”, and I couldn’t understand how it was still allowed to advertise. It was so blatantly a scam.

I did some research on it and found somebody reviewing it and pointing out that it was a scam. Of course, THAT guy had a free course about how to really make money with online marketing, and sent me down the path to affiliate marketing.

I built my first site in September 2012, but my first successful site (something that made money) started in December 2012, so I’d say I’ve been building websites for over 2 years.

3. Tell us about one (preferred) or multiple of your successful websites.  What is the URL and what niche are you targeting?   If you are not willing to publicly share your domain or niche, that’s just fine.

Actually that site I built in December 2012 still does well. It’s in the Kettlebells niche and when I was focusing solely on that site, it made me about $500 a month from affiliate commissions. I’ve since moved on to other sites, but even now the site makes me a small amount a month on autopilot.

The domain is (Yeah..EMD’s used to work), and you’ll see it’s a site that has been needing a little love of late.

Originally it promoted a Kettlebell DVD on clickbank with a $27 commission, and it did very well in the summer of 2013. 

It was great seeing $27, $54, $81 in my clickbank account almost daily, but sadly that product ended (the owner moved on to something else) and I’ve never really had much time to build it back up to its former glory.

What’s great for beginners out there is that this site was my first real attempt at putting everything together and earning an income, and it was doing $500 a month by its 5th or 6th month.

It’s also cool knowing that there is a site out there running on autopilot which is paying for most of my affiliate marketing bills all by itself.

4. How much money do you make from this successful website(s) each month?

Anywhere from $150 to $250 a month. The potential is much higher, I just have too much else going on and not enough time to give it the boost it needs.

With some love and good backlinks, it could easily do $1,000 a month. Maybe this interview will spur me on to achieve that.

5. What is the reason for this website’s success?

When I first started it, I just focused solidly on putting out 2-3 new articles a week, and sharing it on Google Plus. I didn’t worry about backlinks or even guest posts. Of course, I think if there WERE more backlinks going to the site it would be doing a lot better, but the fact it grew on a solid base rather than trying to cut corners helped it maintain its presence.

Obviously doing the right amount of keyword research and having a well structured site helps too.

What’s interesting is that the content isn’t amazing. I’m not a woman, and I don’t have much Kettlebell experience, but I’m still able to make money in the niche.

For small niche sites, you really don’t need to put spectacular content out there, it just needs to be informative enough and not spammy, and commissions will come.

Of course, if you CAN put out spectacular content, then your success will be even better.

6. Please briefly share your overall strategy for finding a niche, getting traffic to your site, ranking in Google, and making money from niche sites.

It’s changed a lot over the years, but what I do now is use Long-Tail Pro to test out some seed keyword ideas. I might get these ideas from anywhere. A lot of the time people come to me with ideas because they want me to build them a custom site, and want me to verify the niche is good.

When checking out a niche, I’m looking for a few “main” keywords. These have to be over 1,000 local monthly searches (I use the USA), and there should not be too many eCommerce sites or strong authority sites taking up the top 10 positions for the keyword. 

I like to go for “best [product type]” or “[product name] review”, because traditionally these keywords do well for niche sites.

If the KC is above 40, I’m not interested. Below 30 is perfect.

So once I’ve found that there are say 5-10 main keywords, I’ll build a site around these.

An example group could be something like this:

– best vacuum cleaners

– best vacuum cleaner for wood flooring

– how to clean carpets quickly

– hoover vacuum reviews

Etc etc.

(I picked these keywords at random, I have no idea if they are any good).

You can see more examples in the keyword packs that I have on my site.

For traffic, I always focus on Google, as it’s more scalable. You can share with Reddit, Pinterest, G+ etc if you want to, but I find it doesn’t necessarily convert well or give much ROI, so I often do it just to get a few more eyes on the site only.

Once a site is a month or two old, I’ll start a backlinking and outreach campaign that might involve PBNs, Hoth Links, or outreach for white-hat link building. 

It depends whether I’m going for an authority site, or a smaller niche site. I find that outreach and white-hat takes a long time, so for a small niche site it’s not often worth it.

Adding new articles weekly or monthly helps too.

Making money is usually quite simply a case of getting people onto those “best” pages or “review” pages, with a view to them clicking through to Amazon and making a purchase.

There are other paths to monetization, but this is the most simple for most people.

7. What link-building tips can you offer?

Don’t go overboard, all you really need is a small amount of high quality links. If you go down the PBN path, make sure you have some other links to the site to keep your backlink profile clean. I find a $60 Hoth package works really well for the first links to any given site.

It’s also a case of consistency. Building 5 links a month for 3 months is far better than building 15 all at once, then doing nothing.

Outreach and networking is also very powerful, but it takes time. If you are just working on one site, then use that time and build up links naturally, but it can be a tough slog. The reward is worth it though.

8. How has the success from this website impacted your life?

The money I made from KettlebellExercisesWomen wasn’t life changing in the amount it made me, but it was MASSIVE in what it did for me.

It gave me the confidence to build more sites, it taught me how to rank a site and how to succeed, and it was the first step to the income I earn now, which definitely is life-changing (at least for me).

Everyone knows that a big authority site is the way to earn a real living online, but niche sites are the way to learn, and with enough of them, you can also make a very nice living too.

9. Do you have any additional tips or advice for others that would like to replicate your success with their own websites?

Whether you go for white-hat, outreach, networking, PBN’s, Hoth links, or anything else, you need backlinks if you want to succeed.

Content is important, probably the most important thing, but without promotion, that content isn’t going to get you anywhere, unless you have up to a year on your hands and you can stand the trials and tribulations that come with the “publish and pray” method of ranking a site.

10. Do you have a blog or other place that people can following along with what you are doing?

You can find me at HumanProofDesigns (and it would be great to see you there!), where I have various case studies on the go, and blog about my successes and failures with Internet Marketing and niche sites in general.

​Dom, thanks for sharing your story here with the Niche Site Project readers. I really appreciate it. 

I agree with Dom 100% about the impact of creating a successful niche site - it's not about the money.

It's about the mindset shift that happens when you make your first dollar online. You realize that it's possible. It's not just a theory anymore - it's real.​

If you have a story to share, you can contact me here, and read more about the process here.

Making money online seems impossible until you make your first dollar online.​ @Human_Proof

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About Doug Cunnington: I show people how to create Affiliate Sites using project management and a proven, repeatable framework. I love creating systems, using templates, and brewing beer (but not at the same time).

5 comments… add one
  • Dom Wells Jan 27, 2015 @ 7:02

    Thanks for this Doug, I enjoyed writing it and hope it inspires some others.

  • Doug cunnington Jan 29, 2015 @ 11:12

    Hey Dom – Thank YOU for sharing. I appreciate you taking the time to answer these questions for me!

    I’m looking forward to hearing more about your case study this year.

  • Edward Cranmer Nov 21, 2018 @ 7:00

    I wanted to sign up with Doug, but ive checked the kettlebell site and its not going well at all and i believe this post was made nearly 2 years ago. Any other better examples of success?

    • Doug Cunnington, PMP Nov 26, 2018 @ 10:01

      Yes, go check out the examples here.

      • Edward Cranmer Nov 26, 2018 @ 23:59

        No i mean are there any examples of sites that you have actually helped via your system? That’s just a list of sites who have some traffic/success, but i don’t think they used nichesiteproject did they? No legit testimonials?

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